Raden Roro Fosa Sarassina, M.BA., Ph.D.
Staff pengajar di Prodi Perbankan
| 2000 | Sarjana, Manajemen, Universitas Gadjah Mada, Indonesia |
|---|---|
| 2003 | Master, Manajemen, Leiden Universiteit, Netherlands |
| 2016 | Doktor, Manajemen, Universiti Utara Malaysia, Malaysia |
Spesialisasi
Bidang Keahlian
Riset Pasar
Perencanaan Pemasaran
Research Interests
Pemasaran
Perilaku Konsumen
Digital Marketing
Kewirausahaan
Kegiatan Mengajar dan Akademik
Kegiatan Mengajar
Manajemen Pengantar
Bisnis Pengantar
Praktikum Kewirausahaan dan Ide Kreatif
Manajemen Perilaku Konsumen
Praktikum Riset Pasar
Praktikum Kewirausahaan dan Inovasi
Praktikum Kewirausahaan
Praktikum Perencanaan Pemasaran
Kontribusi Intelektual
Publikasi
| No. | ____________Judul______________ | Tahun | Jumlah_Sitasi Sampai_Tahun 2024 | Publikasi | Keterangan Jurnal | Nama Jurnal/Prosiding/Penerbit Buku | Link Google Scholar (Klik untuk mengakses) |
|---|---|---|---|---|---|---|---|
| 1 | Transformational leadership and job satisfaction | 2012 | 100 | Jurnal | Transformational leadership and job satisfaction | Google Scholar | |
| 2 | Understanding mobile payment continuance in Indonesia: A brand equity perspective continuance model | 2022 | 6 | Jurnal | CommIT (Communication and Information Technology) Journal 16 (1), 105-115 | Google Scholar | |
| 3 | Self-Efficacy as Mediator: The Impact of Entrepreneur Education on Entrepreneur Intention | 2020 | 5 | Jurnal | Jurnal Akuntansi, Ekonomi Dan Manajemen Bisnis 8 (1), 24-28 | Google Scholar | |
| 4 | The Validation of Self Efficacy Instrument for Franchise Entrepreneur | 2015 | 2 | Jurnal | Australian Journal of Basic and Applied Sciences 9 (22), 108-113 | Google Scholar | |
| 5 | Assimilating Islamic Banking Customer Loyalty: A Halal Brand Personality Perspective Model | 2023 | 1 | Jurnal | Etikonomi 22 (2), 247-262 | Google Scholar | |
| 6 | Social Media Marketing Activities Role in Creating Loyalty of Islamic Banks in Indonesia | 2022 | 0 | Jurnal | Global Review of Islamic Economics and Business 10 (2), 029-037 | Google Scholar | |
| 7 | Factors Influencing Touristic Demand Analysis on Glagah Beach as Tourism Object on Kulon Progo Regency | 2019 | 0 | Jurnal | Jurnal Ilmiah Universitas Batanghari Jambi 19 (3), 718-722 | Google Scholar | |
| 8 | Pengaruh Harga dan Kepercayaan Konsumen pada Keputusan Pembelian Konsumen Milenial di Marketplace | 2019 | 0 | Prosiding | Seminar Nasional Teknologi Terapan SNTT, 64-74 | Google Scholar |
Kegiatan Profesional
Pengalaman Kerja
Business Analyst, Marplus&Co. [2000 - 2001].
Asisten Manajer, Credit Policy, ABN Amro. [2004 - 2007].
Keterlibatan Proyek
Gojek: Analisa Efektivitas Promosi Gojek. [2019].
